The European Union’s top supervisory authority for financial markets has started the new year with a new visual identity and logo that underlines its drive for efficient and resilient markets, the role of sustainability and innovation in its mission, and that should make the organisation“more accessible” to the public.
The new look for the Paris-based European Securities and Markets Authority, known as Esma, is based on its five-year strategy for 2023 to 2028 and its “twin drivers” of sustainability and innovation, both in terms of data and of technology. The strategy, announced last October, foresees a common supervisory culture in the EU and more intense horizontal, cross-border cooperation among national supervisors such as CSSF in Luxembourg.
Mission reflected
“We felt it was important to develop a fresh and coherent corporate image fit for a growing EU regulator and supervisor moving into its second decade,” said an Esma spokesperson.
“The growth in Esma’s profile has helped raise awareness of our role in protecting investors and ensuring orderly and stable markets. Our mission - fostering effective markets and financial stability in order to make EU financial markets more efficient and resilient – is mirrored in the choice of colours of the new logo.”
The revision of Esma’s visual identity is based on an audit of its corporate branding and was supported by Brussels-based brand agency PageinExtremis. “To prepare it we have carried out staff and stakeholder surveys as well as subsequent workshops to form the basis for Esma’s new corporate identity,” the spokesperson said.
The authority considers the new corporate design as user-friendly and hopes it will make it “more accessible to the public”.