European Fund Administration, the Luxembourg-based asset services unit of Frankfurt-headquartered management company Universal Investment, on Monday said it is rebranding to «efa», as part of its integration journey into Universal Investment.
Since its inception in 1996, European Fund Administration has expanded its services and client base in Europe and elsewhere in the world. Its original acronym, designed as a symbol for quality, trust, and reliability in the fund industry, will cease to be an acronym and become the name of the company, the firm said.
Universal Investment completed its acquisition of EFA in October 2022. The acquisition sought to enable both companies to offer more service options to their clients, push new product developments, and reach new markets.
«The rebranding of efa is an important step in our integration process and we look forward to working together to provide the highest standard of service to our clients,» said Michael Reinhard (photo), UI CEO, in a statement.