“From the outset, the aim of the project was to give users faster and more intuitive access to all information relating to our investment funds,” explains project coordinator Mike Thomé. “However, this also had to be consistent with our investment expertise, convictions and the opinions of our fund managers and analysts.” During the project, which began in April 2024, user tests were carried out, as well as workshops and interviews with website users. All of these findings were incorporated into the redesign of the BLI website and helped enormously in achieving the result that is now available.
“We held countless meetings to ensure that the project ran smoothly and progressed through all its phases. We would like to express our special thanks to the core project team, who worked tirelessly and with great dedication, always pulling together and never losing sight of the goal. The team consisted of Olivier Clausse, project manager and business analyst, Loralee Mathieu, UX designer, and Etienne Delorme, UI designer.” The entire website has, of course, been designed to be responsive, meaning that mobile phone and tablet users can also benefit from the same developments.
The new website does more than just change the design and reflect BLI's visual identity; it also offers more intuitive navigation, allowing investors and interested customers to find the information they need with fewer clicks and even faster.
On the picture from the left to the right: Katja Heiers, Etienne Delorme, Bruno Orsini, Loralee Mathieu, Mike Thomé, Olivier Clausse