Gold soars, but who cares?

It can hardly have escaped your notice: gold is hot! The gold price is currently breaking record after record, and even the ‘mainstream’ financial media can no longer ignore the yellow metal. But when I read these stories, they mostly raise a lot of questions for me. Are traditional investors really that naive now, or are they deliberately looking the other way?

Will gold keep going higher?

While everyone is watching the main US stock indices break records day after day thanks to FAMANG stocks, the gold price also keeps creeping higher towards $1800 per ounce. Many investors remain sceptical, as they struggle to value gold. But there’s a lot to say for the gold rally to continue.