ETF investing

You know what you have and what you’re going to get.

Ever since the launch of the first exchange-traded fund in 1993, ETFs have evolved. From an initial focus on equities they now include bonds, and have moved from a passive to an active management style. Alongside the evolution, they have preserved two key features: comparatively low costs and transparency. This has earned ETFs the “You know what you have and what you’re going to get” moniker.

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