iShares wins Morningstar Best Fund House Award

iShares has won the 2021 Morningstar Luxembourg Award for Best Fund House Overall. It’s the first time a passive asset manager wins the overall award.

According to Morningstar analyst Ronald van Genderen, the award means iShares has simply produced the best risk-adjusted returns after fees across the equity and fixed-income range in recent years.

US asset managers dominate Morningstar Awards shortlists

Capital Group, T.Rowe Price and iShares have been nominated as finalists for the Morningstar Awards for best asset manager across all asset classes in Luxembourg.

The nomination for iShares is a first: never before a passive fund house received a nomination for the Morningstar Award for best asset manager. iShares was also nominated for best fund house in the category fixed-income overall, in an apparent rebuke of active management. This shortlist is also all-American, with BlueBay and Capital Group being the other nominees.

Storytelling gaining importance for fund managers

The story behind an investment fund or asset manager is taking an increasingly important place in the selection process. Performance and price will always matter, but there is more to it than that these days,’ said Chris Chancellor of Broadridge this week at the cross-border distribution conference of Financial Times, Deloitte and Elvinger Hoss.